Ooma is a new VOIP startup that allows consumers to use their normal phones to make calls (similar to Vonage), but at drastically reduced prices. Vonage provides unlimited calls in U.S. and Canada for $25/month. With Ooma however, you just have to buy the hardware (starting at $399), connect it to your existing broadband connection with an Ethernet cable and a normal phone- and you’re set for free calls- for life! No joke.

The Ooma hardware looks sexy and has a lot of nice built-in features. Ooma also allows you to install “scouts” where you can set up your entire house with Ooma- something you can’t do with Vonage (which only allows one unit). They go on sale in September.

Their management team is looking to “revolutionize an industry that hasn’t innovated in 100 years” and is quite experienced and diverse. Aston Kutcher- yes, the actor- is the ‘Creative Director’, and is actively engaged in the business.